PLAYA is a global communications agency that excels in multicultural and general market advertising to help brands resonate with diverse audiences.
As a partner of INNOCEAN USA, PLAYA offers a rare combination of large-agency resources with innovative solutions for brands that want to keep up with an evolving world.
What We Do
Account Management – We partner with clients to build better solutions and deliver effective, integrated campaigns.
Strategy and Research –We offer qualitative and quantitiative research and in-language moderators. With data-based insights, we craft targeted strategies and communications that reach diverse populations.
Creative – We tell award-winning stories that resonate and create value for brands.
Transcreation – Our cross-cultural experts can translate and transform your copy and concepts to help you reach your objectives.
Consultation - We offer in-studio, on-set or remote casting, recording, production and post production consultation to ensure your content has the desired impact.
Media – Innovative strategies, creative planning and precise execution set us apart.
Digital – From UX/UI to eCRM, customer-centric strategies and intuitive design create best-in-class digital experiences.
Production – We offer full-suite production and post capabilities in everything from print, digital, radio, point-of-purchase, out-of-home, video, content creation and broadcast.
Data Science – State-of-the-art monitoring, in-depth analysis and continuous optimization delivers measurable results.
Public Affairs – We know how to reach community influencers, educate decision makers and stakeholders, influence policy and elevate client issues.